.shop
The domain for online shops, retailers, and anyone selling online.
Enter a name — the extension .shop is added automatically. Or enter a complete domain with a different extension.
Bring your domain to us — including an additional year of registration, DNS management and Auto-TLS. For .
You get the AuthCode from your current registrar — depending on the extension it is also called AuthInfo, EPP code or authorization code.
The Domain for Online Shops
.shop is one of the most successful new top-level domains for e-commerce. It was introduced in 2016 and is operated by GMO Registry.
The extension is ideal for online shops, retailers, brands with their own sales channel, and anyone selling products or services online.
Registration is open worldwide with no restrictions. Anyone can register a .shop domain.
At a Glance
- Registry
- GMO Registry
- Introduced
- 2016
- Registered domains
- ~1 million
- Minimum length
- 1 character
- IDN (special chars)
- Yes
- Restrictions
- None
Who is .shop for?
Online retailers, e-commerce startups, brands with D2C strategy, local businesses with online presence, and anyone selling products or services.
One of the most registered new e-commerce domains worldwide.
Build trust
.shop signals to customers: you can buy here.
- Internationally understood
- Short and concise
- High acceptance
- Good availability
- English-speaking
- Slightly longer
- Also established
- Alternative option
E-commerce extensions.
Typical Use Case
A brand wants to sell directly to end customers. Under brandname.shop, a professional online store emerges with clear purchase intent.
Japanese registry operator with global e-commerce focus.
SEO advantage
The keyword "shop" directly in the domain.
- Global anycast DNS
- SSL certificate included
- No setup fee
Frequently Asked Questions
Everything you need to know about .shop registration
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A .shop domain costs €49.99 per year. The price applies equally to new registrations and transfers. There is no additional setup fee.
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Anyone can register a .shop domain. There are no restrictions regarding residence, business location, or industry.
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.shop is suitable for online retailers, e-commerce startups, brands with their own sales channel, and anyone selling products or services online.
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Registration happens in real-time. Once the domain is confirmed, you can set up DNS records and use the domain immediately.
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A .shop domain instantly signals e-commerce and builds customer trust. It contains the keyword “shop” and is internationally understood.
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Request an auth code from your current provider and enter it during the order process. The transfer takes a few days and costs the regular annual price of €49.99.
More Domain Extensions
Complementary or alternative to .shop